Why IG is dead?

It's not news to anyone that Instagram has completely changed the way we relate for years. With ourselves, with each other, with the world.

We no longer have the patience to read, to listen, to really interact.

We want in the now. The immediate answer. Immediate viewing, attention not immediately received by us...

It became a race for engagement or a space for entrepreneurs to sell their fish like a big fair.

Everyone following a posting pattern, everyone doing everything cute as uncle Zuck sings.

Well, it's also not new that the proposal is for IG to swallow tik tok and become the biggest Mercado Livre ® in the entire universe.

Not gonna lie, I really miss the time when Mark hadn't bought the app yet and its purpose was different.

For those who really appreciate a good photograph, or remember unforgettable moments. The appreciation for genuine beauty.

There was a little more color to it, of light.

A way long before of the posting pictures of beautiful dishes fashion. Long before they determine as a rule that what counts is performance.

It's all about the performance.

It doesn't matter if your life is a sea of ​​whining or boring and you wish you were on the beach right now but you're in the stuffy office of the gray megalopolis that doesn't even have a beach. Just a cool square where skaters hang out and clubbers celebrate their freedoms around various bars and buildings.

You can perform a very chic trip, wearing a badass good looking, serving face and stuff, even for 1 day. Maybe 1 minute was your photo's duration. Every day a different city, or a different place, with a material made in 1 day...

And this virus was explaining itself so much that not even companies escaped this pandemic.

Your hotel is not cool, your bar is not what you see in the photos, your company is not this sea ​​of ​​roses that many people want to work for.No you don't sell what you post, the name of this is trick, sorry.

The one who loses is you. It's all of us as humanity.

Appearances are deceiving and it has only multiplied in this modus operandi of the universe of Instagram algorithms, which also reverberates in other networks, because it dictated the entire course of our journey towards (de)evolution of the means of production and cultural production.

The thing is that with a net, if we can capture, we also become chase.

And so, little fish that we are, we were accustomed and we are all living with this virus that brings us to false approximations or the enslavement of the algorithms of an anxiety to be "present" and maintain the frequency of "presence".

A purpose that instead of bringing us closer make us even more distant of each other. And the worst distance, among all of them, is that of ourselves. Of our essence.

The truth is there for everyone to see. Just don't see those who don't want to see.

I never identified with it. It makes no sense for me to produce and create based on immediacy, in the search for illusions converted into numbers and metrics with little real change.

The disposable and superficial doesn't interest me now.

And I also don't think art itself deserves it. Poor art and beauty!

What are we doing with the tools we have?

What did we do with art?

I don't know. I also wanted to know.

The fact is, IG was not made for art. Never was.

I keep thinking, maybe Warhol would have found it cool and made something much more original with all this, but later, even he would get bored of it all and look for other tools. He would find all of this so boring.

His 15 minutes of fame prophecy was not for that purpose. We distorted EVERYTHING.

What did we do with art?

For better or worse, it's there. Like any and all creations. We use and are used. It's a matter of choice. We can choose. That's the good news.

But if I had to give you some friendly advice, it would be to not compromise your mental health anymore. Forget it, do what's best for you. It's what I give to myself.

But how do I keep myself close to you in the midst of all this?

How do I communicate but in a place that makes sense to me, that doesn't compromise my mental health, without hurting my values ​​and at the same time keeping me connected and open to exchanges and interactions?

Being accessible?

That was my biggest dilemma.

As an artist and as a human being in the first instance, exchanges are fundamental to me. In fact, I'm going to borrow a phrase from Polly that I heard these days and it resonates a lot with me and all that: "the human being is the universe experiencing".

For now I don't have the answers already structured, but I found a north.

We are building.